Setting new standards to leverage the digital experience for Bollywood fans, YouTube has come up with a first-of-its-kind Bollywood movie channel: www.youtube.com/raonemovie.

Apart from being a one-stop powerful platform to engage fans across the globe, this custom built destination would enable movie buffs to view Shah Rukh Khan's exclusive pictures, thoughts on " Ra.One", behind the scene shots and also uncut footage of the star cast.

In addition to this interesting content, this film's premiere and Red Carpet events planned in London will be telecasted live on YouTube. Adding to the premium inventory, the new film gadget is also something to watch out for. This gadget is an interesting representation of the movie's hi-end graphics and special effects.

Interestingly, SRK is the first Indian celebrity with a verified page on Google+, which is a rapidly growing social platform today. Shah Rukh will conduct regular hangouts/video chats, to engage with his fans. In order to offer a complete package of Bollywood through digital media, a comic on "Ra.One" and an online G.One social game is also coming up.